{"id":32096,"date":"2025-11-14T13:02:20","date_gmt":"2025-11-14T19:02:20","guid":{"rendered":"https:\/\/jungchicago.org\/blog\/?p=32096"},"modified":"2026-05-31T09:13:35","modified_gmt":"2026-05-31T14:13:35","slug":"patricia-martin-what-happens-when-your-online-persona-takes-over","status":"publish","type":"post","link":"https:\/\/jungchicago.org\/blog\/patricia-martin-what-happens-when-your-online-persona-takes-over\/","title":{"rendered":"Patricia Martin | What Happens When Your Online Persona Takes Over"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>The Experiment: The B-sides Will Explore New Territory in Jungian Thought<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sometimes the best discoveries come from saying &#8220;yes&#8221; to an experiment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Five years ago, during the COVID shutdown, I took a leap: launching a podcast with the C. G. Jung Institute of Chicago. After devoting two years immersed in Jung&#8217;s work as a student in the Institute\u2019s Jungian Studies Program, and subsequently leading a Collected Works reading group, I&#8217;d joined the Institute\u2019s public program committee just as we faced an urgent question\u2014how do we stay connected when we can&#8217;t gather in person?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A podcast felt right. And I was itching to explore new directions during the torpor of the shutdown. What started as an experiment has grown into something beyond what I imagined\u2014a global audience and conversations with leading voices in psychology who generously share their insights with our listeners.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>When Restlessness Becomes a Compass<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This summer, I felt a familiar stirring again. I&#8217;ve learned to trust these moments. They&#8217;re rarely about boredom\u2014they&#8217;re usually invitations to evolve, to stretch into something new.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That&#8217;s how the &#8220;B-sides&#8221; series was born. Think of it as going off-road on the path to individuation\u2014intimate conversations about what it actually feels like to navigate digital life, wrestle with uncertainty, and maintain the connection to our inner realm.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The Hidden Cost of Online Influence<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For our first episode, I sat down with Hilde Helphenstein, an artist and art world critic whose own experiment as an online influencer spiraled into something she never saw coming.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hilde created Jerry Gagosian\u2014an online persona supposedly related to Larry Gagosian, the legendary NY gallery owner and kingmaker of the contemporary art world. Her feeds drew thousands of followers. At prestigious live events, such as Art Basel and the Whitney Biennial, people approached her as \u201cJerry\u201d and she&#8217;d correct them, explaining Jerry was just an online identity.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">People waved that away. The persona stuck.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What began as a cheeky experiment became her identity in the world. And as Hilde surrendered to living as someone else, emotional consequences followed\u2014ultimately reaching a breaking point that forced her to make a choice: keep performing or reclaim her true self.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>A Case Study for Our Persona-driven Age<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hilde&#8217;s conversation is unflinching. She walks us through her undoing with remarkable honesty delivering a poignant portrait of influencer culture from the inside, and a cautionary tale for an era when who we are online is not necessarily who we actually are.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You may recall the classic New Yorker cartoon. A dog sits at the computer with the caption: &#8220;On the internet, nobody knows you&#8217;re a dog.&#8221; It used to be funny. Hilde&#8217;s story shows us why it&#8217;s no laughing matter anymore\u2014and what it cost her to claw her way back to herself.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Listen In<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The conversation is in two parts\u2014a before-and-after portrait of one woman&#8217;s struggle with digital identity, followed by her journey back to herself. <\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-3e41869c wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/jungchicago.org\/blog\/jung-in-the-world-b-sides-living-as-someone-else-the-hidden-cost-of-online-personas-with-hilde-lynn-helphenstein-part-1\/\">Part 1<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/jungchicago.org\/blog\/jung-in-the-world-b-sides-living-as-someone-else-the-hidden-cost-of-online-personas-with-hilde-lynn-helphenstein-part-2\/\">Part 2<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">The collective is living through a metamorphosis few consented to. The question isn&#8217;t whether our digital personas will change us\u2014they already have. The pressing question is whether we&#8217;ll become conscious of the consequences in time to choose what we&#8217;re becoming, or whether we&#8217;ll arrive at ourselves as strangers.<\/p>\n\n\n\n<!--more-->\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<figure class=\"wp-block-image alignleft size-full is-resized\"><a href=\"https:\/\/jungchicago.org\/blog\/wp-content\/uploads\/2024\/10\/Martin-Patricia-2024-2-SQ3-500px.jpg\"><img decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/jungchicago.org\/blog\/wp-content\/uploads\/2024\/10\/Martin-Patricia-2024-2-SQ3-500px.jpg\" alt=\"\" class=\"wp-image-27908\" style=\"width:168px;height:auto\" srcset=\"https:\/\/jungchicago.org\/blog\/wp-content\/uploads\/2024\/10\/Martin-Patricia-2024-2-SQ3-500px.jpg 500w, https:\/\/jungchicago.org\/blog\/wp-content\/uploads\/2024\/10\/Martin-Patricia-2024-2-SQ3-500px-250x250.jpg 250w, https:\/\/jungchicago.org\/blog\/wp-content\/uploads\/2024\/10\/Martin-Patricia-2024-2-SQ3-500px-150x150.jpg 150w, https:\/\/jungchicago.org\/blog\/wp-content\/uploads\/2024\/10\/Martin-Patricia-2024-2-SQ3-500px-300x300.jpg 300w, https:\/\/jungchicago.org\/blog\/wp-content\/uploads\/2024\/10\/Martin-Patricia-2024-2-SQ3-500px-100x100.jpg 100w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/patricia-martin.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Patricia Martin, MFA<\/a><strong>,<\/strong> is the host of&nbsp;<a href=\"https:\/\/jungchicago.org\/blog\/category\/podcast\/jung-in-the-world\/\"><em>Jung in the World<\/em><\/a>. A noted cultural analyst, she applies Jungian theory to her work as a researcher and writer. Author of three books, her work has been featured in the <em>New York Times, Harvard Business Review, Huffington Post,<\/em> and <em>USA Today<\/em>. She holds an MFA in writing and literature from Bennington College and an MA in cultural studies at the University College, Dublin (honors). In 2018, she completed the&nbsp;<a href=\"https:\/\/jungchicago.org\/blog\/training\/jungian-psychotherapy-studies-program\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jungian Studies Program<\/a> at the C. G. Jung Institute Chicago where she is a professional affiliate. A scholar in residence at the Chicago Public Library, for the last decade she\u2019s been studying the digital culture and its impact on the individuation process. Patricia travels the world giving talks and workshops based on her findings, and has a private consulting practice in Chicago.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Experiment: The B-sides Will Explore New Territory in Jungian Thought Sometimes the best discoveries come from saying &#8220;yes&#8221; to an experiment. Five years ago, during the COVID shutdown, I took a leap: launching a podcast with the C. G. Jung Institute of Chicago. After devoting two years immersed in Jung&#8217;s work as a student [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[186,218,256],"tags":[892],"class_list":["post-32096","post","type-post","status-publish","format-standard","hentry","category-blog-posts","category-essays","category-martin-patricia","tag-jung-in-the-world-b-sides"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Patricia Martin | What Happens When Your Online Persona Takes Over - C. G. 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